Forever Amber blog
The Story of My Life

Hi, I’m Amber.

I’m a journalist-turned blogger who just finished battling severe health anxiety in order to grow a tiny human. Inside my belly. Like in Alien, only not really. I’m also the author of My Blogging Secrets and Closet Essentials: 60 Core Pieces and How to Wear Them, both available at Amazon.

I’m based in central Scotland, UK, where I live with my long-suffering husband, Terry, and new baby Max, who was born in December 2017, after one miscarriage, one ectopic pregancy, and a whole lot of anxiety.

But I’m getting ahead of myself…

On December 15, 2003, Terry and I got engaged on the banks of the Grand Canyon, while holidaying in Las Vegas.

Two weeks later, on boxing day of that year, Terry was diagnosed with end-stage renal failure, and told that, without immediate treatment, he had just two weeks to live.

It wasn’t the best Christmas we’ve ever had, all things considered.

Unable to continue with the day job, Terry started a web design business from his dialysis chair. As for me, meanwhile… well, I quit my job and started a blog. This is it.

Terry finally had his transplant on December 15th, 2005 – two years to the day we got engaged – receiving a kidney from his brother, John, also known as “Our Hero”.

And me? I moved my blog to WordPress and turned it into a business. Forever Amber was initially supposed to be purely a personal diary, designed to document our lives post-transplant, and in the run-up to our wedding. I quickly realised, however, that working for myself was the key to eternal happiness – or, if not that, then a good way to escape my hated office job, at least – and set about turning the site into a fashion and lifestyle blog, aiming to provide style inspiration, blogging advice, and (hopefully) humorous anecdotes about day-to-day life.

Oh, and I still document my life, diary-style: the only difference is that my “diary” is now read by over 70,000 people each month, and is my sole form of income. Scroll down to read more…

Forever Amber - UK fashion and lifestyle blog
the story of my blog

I’ve always kept diaries.

I started when I was 11-years-old, and kept on writing… well, forever, basically. Forever Amber is, at heart, a continuation of those piles of paper diaries which I’m still wondering what the hell to do with (other than publishing random extracts from them on the internet, obviously), but, over the years, it’s become much more than that, too. For instance, it’s…

And anything else that takes my fancy. I’ve no idea what this site will become in the future, but I do know that it will be forever Amber: so it’s a good job I picked that name, huh?


Now in its 11th year online, Forever Amber is currently ranked as one of the Top 10 Women´s Fashion Blogs in the UK (Vuelio), Top 10 Women´s Lifestyle Blogs in the UK (Vuelio) and is currently # 1 in the HIBS100 blog ranking, as well as being ranked the top  Baby & Pregnancy blog in the UK.

The site attracts over 70,000 unique visitors and 160,000 pageviews per month, and has a social reach of over 500,000.

If you’d like to work with me, or to get in touch for any other reason, click here.

Want to know more?

You’ll find the full story of how I quit my job to start a blog – and then turned it into a business – in my book, My Blogging Secrets, available now at Amazon.

Forever Amber fashion, lifestyle and parenting blog