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Four Mistakes Established Bloggers Make

Posted on 4 min read

Most of my blogging advice is geared towards new bloggers, but this week I got to thinking about some of the mistakes established bloggers make.

People like me, for instance. People who’ve been blogging for years, and who think they’ve got it all figured out, but who could probably stand to learn a thing or two from the new kids on the block. And no, I’m not referring to the 90s boy band, although, let’s be honest: we could learn a thing or two from THEM, too, couldn’t we?

Here are some of the mistakes I think established bloggers often make – and yeah, I’m totally speaking from personal experience, here…

the four mistakes established bloggers make - and how to avoid them
Thinking that growth will be exponential


When I started blogging, I had this idea that if and when my blog reached a certain stage in its growth, I’d be able to just keep on doing what I was doing, and the blog would continue to grow.  It doesn’t always work that way, though. While it’s certainly true that followers can lead to more followers (on a site like Bloglovin’, for instance, the more followers you have to ‘like’ your posts, the more likely those posts will be to appear on the ‘popular’ pages, which means you”ll probably gain even MORE followers as a result…), it’s definitely not the case that you reach a point where you can stop working as hard, and just sit back and watch your blog continue to grow. I always thought that once I reached 100,000 pageviews/month, for instance, that my blog would be popular enough that it would start to gain more followers almost without effort, but actually, once I hit that ‘magic’ number… nothing much happened. In fact, I pretty much stalled at that level for months until I realised that blogs don’t just keep on growing if you’re not doing anything to help them along.

Not trying new things


As with the point above, I blogged for years and years without seeing any growth at all: my traffic was basically a straight line, and it would probably have stayed that way, too, if I hadn’t decided to start experimenting with ways to try and grow it. I’d fallen into the trap of just doing the same old thing over and over again, and while that was working to an extent, in that I DID have a small audience, it was’t allowing me to reach new readers. It was only when I started to add fashion and beauty posts to the “daily diary” content I’d been producing, that my visitors started to increase. Now, I’m not suggesting you need to completely change the type of content you write, obviously, but if you’ve been sticking to a single topic for a long time, without seeing much in the way of growth, trying something even just a little bit different could be a good way to break out of that rut.

Not taking a break


Full-time blogging isn’t “hard” in the way that some other jobs are hard, but it IS totally relentless. It’s the kind of job that’s never actually “finished”, because no sooner have you completed and published one post, than you have to start thinking about the next – and so and and so forth. It’s really easy to get stuck on that treadmill of content production, and to feel like you basically NEVER stop working – as a blogger, almost everything you do becomes an opportunity to create new content, whether for the blog itself, or for your associated social media channels – but doing that can be a huge mistake. Not only is it a really quite route to burnout, if you’re so busy writing about your life (assuming that you’re a personal/lifestyle blogger, obviously) that you don’t actually have time to LIVE your life, you end up with nothing left to write about. Take a break, seriously: it REALLY won’t be the end of the world.

Forgetting why you started blogging in the first place


I’ve never subscribed to the idea that that there are “right” and “wrong” reasons to start a blog – and I definitely don’t agree with the oft-repeated mantra that “if you’re blogging for money, you’re doing it for the wrong reasons!” Whatever your reasons for blogging, however, I do think it’s important not to lose sight of them. I, for instance, started blogging primarily because I couldn’t stand traditional employment, and was desperate to do something for myself: ideally something creative, that I truly loved. Blogging allowed me to do that, but of course, no job is perfect, and, just like anyone else, I have days when everything starts to get on top of me, and I find myself wondering why I bother.

When that happens, the best thing I can do is to stop for a moment and think about why I’m doing it. Specifically, I like to think about all of the things I loathed about working in an office, and all of the things I love about blogging. That’s normally just the wake-up call I need, and more than enough to re-invigorate my interest in blogging. Your reason might be completely different from mine, but I bet you have one – and I’d also bet that reminding yourself of it every now and then can only be a good thing, both for you and for your blog.

Any other blogging mistakes you can think of?
[P.S. If you’re interested in making a living from blogging, don’t forget you can now buy my new ebook on Amazon!]


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  • Anna nuttall
    July 24, 2016

    Hi Amber, sometime I wish I can take a break from my clients business social media pages as it never ever stop – I’m doing it 7 days a week and 364 day a year (well OK I get Christmas off!) and it can be a little draining. xx

  • Trona
    July 24, 2016

    a perfectly timed piece for me. I’m currently having a break from blogging, so much was/is annoying me about it. I haven’t stopped thinking about what posts I’m going to do so that’s a good sign! Some really useful points for me that I’m definitely going to take on board, thank you!

  • Gitana
    July 24, 2016

    Thank you for this. I just started my blog a month ago and I’m trying to get into a groove and these tips really helped me to focus on the important things in my blogging journey and now I don’t feel as frustrated 🙂 Thank you!

  • Moore
    September 1, 2016

    Hi there!
    thanks for this amazing post
    i will try my best not to do any of these mistakes in my blogging journey


AD | We’re spending a few days at @highlandheatherlodges in beautiful Perthshire, for what Terry is optimistically referring to as his ‘birthday week’. (I say ‘optimistically’ - we’re only here for three days, and his birthday was yesterday, but don’t stop believing, Terry!)⁣
There’s a hot tub for us and a playpark for Max, so needless to say, we’re having a fantastic time, and I’m already dreading having to leave. Today’s big question: can I pass as an under-12, so I qualify for a pony ride at the nearby wildlife centre? 🤔 (On second thoughts, don’t answer that one...)⁣
#thetraveltag #scotland_ig #visitscotland #scotland_insta #scotlandlife #scottishblogger  #stayandwander #travelbloggerlife #travelblogging #tblogger #thattravelblog #travellifestyle #travelpreneur #perthshire #scotlandinsta #reallifeandstyle #wearingtoday #igstyleblogger #fashiongrammerv

AD | We’re spending a...

AD | Time for a quick game of “Where’s Amber?”⁣
It’s another rainy Monday, so I’m throwing it back to our trip to @universalorlando ‘s amazing Volcano Bay water park last month. I’m a bit of a scaredy when it comes to water flumes, but this park had tons of stuff for pretty much everyone: plenty of rides for me, and an amazing splash pad for Max 👶In fact, I’d still be on The Fearless River right now if I possibly could be. Still, doing the laundry and turning the heating on will be just as good, right? Right?! 🌋 🏊‍♀️ .
#universalorlando #volcanobay #waterpark #lazyriver #vacay #floridavacay

AD | Time for a...

Good news! We took Max to hospital this morning, and saw two different surgeons, who agreed there was no need to go ahead with the surgery as his lip is healing really well on its own 😅  He’ll definitely have a scar, unfortunately, but that would’ve been the case whether he’d had the surgery or not, and if it turns out to be worse than anticipated, we’ll have the option to have it corrected under local anaesthetic when he’s older. ⁣
I’m still really upset that this happened in the first place, obviously, but so relieved that we don’t have to put him through a general anaesthetic, and just incredibly grateful that it wasn’t anything worse. I know some parents have to deal with much more serious stuff than this, and my heart goes out to you all: it’s been a rough couple of days, and I’m really grateful to everyone who took the time to comment on yesterday’s post - your stories were so comforting when I was panicking yesterday ❤️ ⁣
(Old photo, obviously: every time Max sees the selfie camera, he thinks it’s going to be one of those filters where you open your mouth and something happens 😂)⁣
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Good news! We took Max...

Totally unrelated photo, but we’ve just spent the morning in Accident & Emergency with Max, who fell on the path outside the house and split his lip open 😥 ⁣
They tried to stitch it up at A&E, but it was totally impossible with him awake, so they’ve booked him in to have it done under general anaesthetic tomorrow ... Max is absolutely fine: the bleeding stopped quickly, he doesn’t seem to be in pain, and is just his normal, happy little self. I, on the other hand, am a complete wreck: the plastic surgeon he saw today reckons if we don’t have it fixed, his lip will be crooked when it heals, but I’m absolutely *terrified* of the thought of my baby having to have a GA. ⁣
If you’re a long-time follower, you might know that I have a full-blown phobia of general anaesthetic (I literally had an elective c-section in order to eliminate the possibility of an emergency one, which might have had to be done under GA), so I just can’t get my head to accept that it’s safe and he’ll be fine 😥 ⁣
Positive stories and advice very welcome: I’m just so terrified, I can’t even imagine how to get through the next 24 hours 😥😥😥

Totally unrelated photo, but we’ve...

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#throwbackthursday to last week, when...

I posted this on Stories over the weekend, but he looked so cute in it I figured it deserved a spot on the grid, too! This is Max all ready for his friend Eleah’s 1st birthday party on Saturday: despite the jetlag and his continuing obsession with doors of all kinds (He had an entire soft play at his disposal, but he mostly just wanted to open and close the gate into it...) he had an absolute ball, and spent the whole drive home shouting, “HAPPY! HAPPY!” Thanks to @thestirlingstyle for a great party 🥳 🎈 🎉 . (Oh, and that’s his hairbrush in his hand - boy likes to look his best 😉)
#littlepiecesofchildhood #cameramama #chikdhoodeveryday #childofig #celebrate_childhood #babieswithstyle #ootdkids #fashionbaby #trendykids

I posted this on Stories...

Four Mistakes Established Bloggers Make