My Favourite Fashion Brands of 2015

Around about this time last year, I did a little roundup of the year, with an outfit photo for each month. 

This year I WAS going to do something similar: then I thought, ‘Nah, I can’t be bothered. Also, people can just look through the archive if they want to see outfits from every month, can’t they?’ And yes, it’s true: they can. Instead, then, I thought I’d pay homage to some of the brands who’ve made those outfits possible this year. The brands without whom my bank balance would be all the richer, but my closet would be far poorer.

In other words, here are my favourite fashion brands of 2015 – plus a few of the items I welcomed to the wardrobe this year…

01. Chi Chi London 

Chi Chi London baroque prom dress

Chi Chi London floral prom dress

Chi Chi London embroidered skirt

white sundress and denim jacket

Pink embroidered skirt by Chi Chi London

1 / 2 / 3 / / 5

This time last year, I didn’t own anything by Chi Chi London. Now, however, I own ALL THE THINGS: well, four of the things, but it’s my ambition in life to own them all, and a very fine ambition it is too, I’m sure you’ll agree. This brand has been by far my favourite this year: I don’t think they’ve made a single dress I haven’t liked, and they’ve made so many that I absolutely LOVE that I couldn’t even count them. What’s more, they’re well made, reasonably priced, and fit like a dream: what’s not to love?

02. Collectif

Collectif Dolores doll dress

Collectof Olive knitted dress

Collectif blackwatch pencil skirt

Collectif Cordelia top

Collectif Marelene trench coat

red pencil skirt and stripe boatneck top

1 / 2 / 3 / 4 / 5 / 6

I’m sure it’ll come as no surprise to anyone to see Collectif in this list: they’re one of my favourite retro-inspired brands, and I’m almost afraid to check their website every week, because there’s almost always something new there for me to covet. This year, they made a lot of things in my favourite shade of green, too: I’d love them for that reason alone…

03. ASOS

ASOS stripe dress

ASOS blue 50sstyle prom dress

ASOS green Debutante dress

spotted bow shoes

1 / 2 / 3 / 4

I couldn’t not include ASOS, could I? Actually, a lot of the ASOS items I’ve worn this year have been older purchases (or have been by  Chi Chi London, which is sold at ASOS), which is why the list of newcomers to the closet is relatively short. This was actually quite suprising to me, because I feel like I’m never off the ASOS website: I did, however, renew my ASOS Premier membership this year, so I’m pretty sure you’ll be seeing a whole lot more from them in 2016…

04. ZARA


ZARA leather jacket

Audrey Hepburn style black dress

1 / 2 / 3

ZARA has long been one of my favourite high street brands, and this year it was the source of my most expensive AND most worn item – the black biker jacket that’s rarely been off my back since I bought it – so I think it deserves a mention for that reason alone, don’t you?

05. Boden

Boden green pencil dress

Boden Pandora floral skirt

gold trousers and boatneck sweater

black and white stripe sweater

Boden blue polkadot halterneck dress

1  / 2  / 3  / 4 / 5

I only added a handful of Boden pieces to my collection this year, but I’ve loved all of them, and I think they’re one of the best British brands out there. I love Boden because their clothes are so classic they always end up being some of the most frequently worn pieces in my collection, which is always a good sign.

Honourable mention: Lindybop

emerald green 50s prom dress

Most of my recent Lindybop purchases were made towards the end of the year, which means I don’t have many photos of them on the blog yet. They’ve definitely been one of my favourite brands of 2015, though: until this year I have to admit to not really paying too much attention to Lindybop for some reason, but they’ve made some of my very favourite dresses of 2015 (not all of which I actually bought, unfortunately!) so I’m sure you’ll be seeing much more of them here in 2016!

   [icon size=”30″ icon=”icon-heart” display=”true” ][/icon]

Needless to say, there are tons and tons of other amazing brands I could have included in this list, but I’m running out of time, so I’m going to stop there, or we’ll be here all night. Before you go, though, tell me: what were your favourite brands of 2015?

the top 5 fashion brands of 2015

  • Love how girlie your personal style is x

    December 29, 2015
  • Stacy


    Seeing as several Lindy Bop dresses made their way into my wardrobe, including my Christmas outfit – their red Harlow dress, I have to say that they are my absolute favorite this year!
    Also on the list are British Retro (2 tartan swing dresses from them this year), and Hell Bunny (petticoats and retro coat to cover the swing dresses).

    Now to see what I can add in 2016!

    December 29, 2015
  • I discovered Killstar for Goth clubwear and funky leggings 🙂 Other then that I don’t think I really had a favourite brand. Primark seems to my most worn day to day.

    December 29, 2015
  • Moira


    I’m with you on Boden especially, I think I have amassed the fifties cropped cardigan in almost every colour, plus I’m expecting the postman any day with a few goodies from their sale…I’ve also enjoyed shopping from Collectif, and rediscovered Oasis, as they’ve had some great basic sweaters and some lovely prints.

    December 29, 2015
  • I don’t comment often, but I have really enjoyed reading your blog since I discovered it a few months ago!

    I love all the outfits in this post! I honestly couldn’t pick a favorite. But I do think I need, okay want, a leather biker jacket…

    Wishing you a happy & healthy 2016, Amber!

    December 29, 2015
  • Moloko


    I share your love for Chi Chi London. Heck, I wore one of their dresses for my wedding this year (I overindulged in shoes – I found that a more practical approach since I can wear them still as they weren’t the bridal type) and it was so lovely no one believed me how little I paid for it unless I showed them the website.

    December 29, 2015
  • Krista


    I love all of those brands. Those Asks Pippy shoes are haunting me. Are they Asos brand shoes?

    December 29, 2015
  • Veronica U


    AHHH .. I love SO MANY of your outfits you chose, it’s hard to say I have a favorite! Definitely the first Chi Chi London dress, but also that green trench .. and the midi skirts .. and ..

    December 30, 2015
  • basically just devastated I missed that ChiChi skirt tbf

    December 30, 2015
  • I finally managed to get a dress I’d been after for 2 years from this place. I think the styles are your kind of thing

    January 1, 2016
  • Lucy


    Lovely post. Where are the cute polka dot shoes from?

    January 1, 2016