Web Analytics Made Easy - StatCounter
Diary | Easter 2019 in Photos

Is Instagram killing blogs?

Guys, I’m scared.

I’m scared because lately I feel like I can’t open my laptop without coming across another article on how Instagram is killing blogging – and, unlike all of the other times people have cheerfully predicted the death of blogging – this time I feel like they might just have a point.


(Don’t worry, I’m going to caveat that statement. It’s probably going to take me about 2,000 words or so to do it, though, so don’t say I didn’t warn you. Hey, I wonder why some people prefer INSTAgra to blogging? It’s a real mystery, for sure.)

(Also, everything I’m about to say, Elizabeth and Catherine have already said better. I’m still going to stick my oar in anyway, though, because AS IF I’d be able to resist giving you my long-winded thoughts on the potential death of the industry I rely on to pay my mortgage every month. AS IF, people.)

Actually, those two paragraphs above basically sum up why so many people are abandoning blogs for Instagram right now. The fact is, Instagram is, well, INSTANT. It’s kind of the whole point, really. If this blog post was an Instagram upload, you’d already have scrolled past it and moved onto the next thing, having gotten all you needed to know from a photo and maybe a short caption. Instead, you’re going to have to patiently wait for me to get to the point of this post – if I ever do – and that’s going to take a bit more time, isn’t it?

If you’re anything like me, you’re probably going to convince yourself you don’t really HAVE the time it’ll take you to read this post. I mean, when Twitter increased their character limit from 140 to 280, people were APPALLED. “BUT WE DON’T HAVE TIME TO READ 280 CHARACTERS!” they cried. “THIS IS INTOLERABLE!” And this is what bloggers are up against these days. When people can’t even spare the few SECONDS it takes to read a TWEET, there’s absolutely no way they’re going to spare a few MINUTES to read a blog post, are they?

Is Instagram killing blogs?(I really fear for the future of literature, by the way. Like, I’m guessing the people who complained about Twitter’s 280 characters have never read a book? Or even a magazine article, say?)

(Um, magazines were basically lots and lots of Instagram posts, all pasted together and printed on actual paper, just FYI. I feel the need to explain that, because the magazine industry is looking pretty dead these days too – and for much the same reasons.)

And this is why people are predicting the death of blogging.

The fact is, it’s just far easier to log onto Instagram when you want to pass a bit of time online, isn’t it? Or on your phone, rather – because that’s how most people consume content these days, and Instagram lends itself to that much better than blogs do. That’s another reason it’s being declared the new king of content creation/consumption.

Is it REALLY, though? is Instagram REALLY killing blogging, and how worried should bloggers like me be, if so?

Well, so far the signs aren’t great, to be honest. Lately it seems like more and more bloggers are shutting up shop, and moving over to Instagram, where they find they’re getting much more engagement, and just a more satisfying experience all round. As I said in my post on why blogs fail, blogging is hard – and it’s only getting harder. Comments are drying up: all too often, bloggers spend hours working on a post, only to get absolutely zero response to it – which is so discouraging that it makes them much less likely to want to write another one. Far easier to just head over to Instagram and upload a photo – which will almost instantly start getting likes and comments. What’s more, Instagram doesn’t require you to build and host a website, or to pay for a domain name: it’s just easier all round, really – no wonder bloggers are being seduced by it. It is, after all, where their audience is currently hanging out – and you have to go where the readers are if you actually want your work to be read.

It’s also where the brands are right now, too.

Over the past year or so, I’ve noticed a huge increase in the number of brands approaching me for Instagram collaborations, and at the time of writing, I’d say I get more enquiries from people who want me to promote them on my Instagram account than on my blog. This might sound like the dream – I mean, who WOULDN’T want to get paid to use Instagram, right? – but, actually, it’s pretty bad news for people like me, whose strength is in writing, rather than in photography. The fact is, taking outfit photos, say, for an Instagram post, takes exactly the same amount of time as taking them for a blog post. Sure, actually uploading the finished photos to Instagram is much quicker and easier than writing a blog post, but the photography process itself is still pretty time-consuming, and requires two people’s time (Mine and Terry’s) to drive to a photo location and do the shoot – not to mention the time spent styling the outfit etc.

As my time is so limited these days, I can’t afford not to charge for that: but because I don’t have a huge Instagram following, I can’t charge nearly as much for a post there as I can for a post here on the blog. And this is why I worry about all of these dire predictions about the death of blogging and the rise of Instagram. For me, switching to Instagram isn’t really an option: I just don’t have the following there that would allow me to make the same amount I do from blogging, so if blogging really IS dead, that’s obviously pretty scary.

Here’s the thing, though: I don’t think it is.

Or not for me, anyway.

Obviously, every case is different, but so far I’m not really seeing much of an impact from the so-called “death” of blogging. (SO FAR.) I’m still earning money from it. My traffic has remained steady. I might be getting more and more approaches about Instagram collaborations, but I’m still getting enough people interested in appearing on the blog, too, to make it worth my while to keep doing this. Even if I didn’t, I’d STILL want to blog: because, as I said in last week’s post, writing is my passion – always has been, always will be. If I stopped making money tomorrow, I’d keep on blogging – maybe not in quite the same way I do now, of course, but there’s absolutely no doubt in my mind that I’ll always want to document my life: and that I’ll want to do it in longform prose, rather in single images with snappy captions. (Or perhaps it would be fairer to say AS WELL AS in single images – I do obviously use and enjoy Instagram, too…)

The fact is, some of us just want to WRITE… and others of us just want to READ. Instagram may currently be enjoying its moment in the sun, for all of the reasons I gave above, but there are still plenty of people reading blogs – and they’ll only STOP reading blogs when they stop being interested in reading longer, more in-depth pieces of writing than they can get from apps like Instagram, which fulfils a totally different need. (And it’s not an either/or kind of need, either: it’s possible to love Instagram AND love blogs – I certainly do…)

Will there come a day when NO ONE wants to read those longer pieces of writing? I mean, I guess it’s possible: but I just don’t see it happening. In my case, I actually find that my longer posts tend to be the ones that get the best response: they’re certainly the ones that get the most interesting and thoughtful comments (Not just the “LOVE THIS!” that’s so comment on Instagram…), and they’re also the ones that allow me to build relationships with the people who read and relate to them. They’re definitely not for everyone – I totally get that. Neither, though, is Instagram. Not everyone, after all, wants all of their content to come in the form of pretty pictures or short, disappearing Stories. Not everyone is even ON Instagram: there are, in fact, still plenty of people out there who don’t use social media AT ALL, and while I think it can be easy to get swept up in whatever the latest trend happens to be, I also think there’s a lot to be said for playing to your strengths, and not just attempting to jump aboard every single bandwagon that comes along. You can’t really hope to appeal to EVERYONE, after all, or to excel on every single platform, and while I 100% believe that bloggers have to be prepared to change and adapt if they want to survive, I’m just not convinced that abandoning blogging altogether is the best way to do it.

It could, in fact, be pretty risky. The thing is, blogging killed magazines, and now Instagram is killing blogging. But who will kill Instagram, that’s the question? Because SOMEONE will, eventually. Look at Facebook, Snapchat, and MySpace, if you don’t believe me: at one point they, too, were being declared the be-all-and-end-all of social media, and now? Now, not so much. To be fair to Instagram, it does seem to be managing to buck the trend – SO FAR – but even if it does continue to gain strength, I’d be surprised if it lasts forever, and the problem with that is that, when Instagram finally “dies”, so does your following there. Which is bad news if that’s how you’re choosing to make a living, isn’t it?

A blog, at the end of the day, is just a website which happens to be arranged in a certain way – and which can be changed, and made to work in a DIFFERENT way, if its owner so desires. I’m repeating what other bloggers have written before me here, but I own my blog: I don’t own Instagram. I can do anything I want with my blog – on Instagram, I’m totally at the mercy of the algorithm, and have no say whatsoever on how my content appears. Finally – and most importantly for me – if my web host went bust tomorrow, I could have this site back up and running within 24 hours, without many of my readers even realising anything had happened. If Instagram goes bust, on the other hand, I’ll lose 14,000 followers, and will have to start building that following again from scratch on whatever the next big social platform happens to be.

I’m, er, not going to do that, needless to say.

Instead, I’m going to stick to blogging – and hope that enough of my readers will stick with it too, to make it continue to be worth my while. I’m ALSO going to continue to use Instagram (Because the point of this post isn’t to diss Instagram, by the way: I LOVE Instagram, and use it constantly – I’m just not planning to make it my main focus anytime soon), but, as I said, no matter how much time I spend on Stories right now (And I spend a LOT of time on Instagram Stories right now…), at the end of the day, there’s always going to come a point where I want to put down my phone and WRITE. When something interesting happens to me – or, er, even something not even remotely interesting – my instinct is to write about it. It’s always been that way for me, and I suspect it always will.

Would I like to be able to make bank from Instagram? You better believe it. I’d LOVE to have half a million followers, and brands falling over themselves to throw Insta money at me: but, the fact is, I don’t. (And even if I did, I’d still see it as an addition to my blogging business, rather than a replacement for it.) Because Instagram is not where my skill or my passion lies, and it’s probably better that I admit that, and play to my strengths, than try to turn my focus to a platform I honestly don’t have much success with.

So, I’m not going to be quitting my blog for Instagram: but I’d be lying if I said I’m not worried about the current shift away from longform content and towards short, snappy Stories and beautiful Insta grids. As I said above, I’m fortunate in that it’s not having an impact on my blog so far, but that doesn’t mean it’s not something to be aware of. Ultimately, bloggers WILL have to be willing to adapt if they want to keep the attention of their increasingly time-poor audience. And as for how they do that? Well, that’s another post for another time: but I can tell you for sure that you’ll be able to read it here, rather than on the ‘gram…



What do you think?

Your email address will not be published. Required fields are marked *

  • Alice
    March 26, 2018

    Oh dear, I’m definitely guilty of being a better Instagram like-r than blog commenter, but I’d choose your blog over your Instagram any day! Cute baby outfits and snaps of your dreamy house are lovely, but I’m here for the words! (I’m an obsessive book reader though, perhaps that explains that…). I think I ought to pledge that I’ll try and do better blog commenting from now on; it easy to thrill in reading someone’s output and then forget that, you know, they might like to know about my enjoyment?!

  • Jade
    March 26, 2018

    I must be one of the only people who isn’t that bothered over Instagram! Sure I go on it and use it for my own blog, but as a bookworm I’m always going to love reading a post more than looking at a picture. Strangely my stats have been growing quite a bit since Christmas, especially on my mental health posts; hopefully that’s a good sign for blogging!xx

    Jade | jademarie.co.uk

  • Jennifer
    March 26, 2018

    I have followed your blog for around 10 years. I remember the multiple blogs. I like how you have focused on this one. It’s a joy to read while having coffee before I go to work.
    Instagram, not so much.

  • Žanete
    March 26, 2018

    I am one of those people who are not on Instagram. Purely because that I now – if I succumb to it and register I will be there constantly. No thanks. I enjoy procrastinating on Pinterest. 😀 Sometimes I feel left out cause although I check on your Instagram account pretty regularly I can’t see the Stories. Anyway I’m here because of your writing. I have not found another blog that I enjoy reading this much. Your writing style is something amazing and often I would find myself laughing when I read your posts. I really hope that you will be able to blog and earn from it with no collaboration problems. Sorry, my writing in English is a little rusty (I’m from Latvia).

  • Laura
    March 26, 2018

    I was just reading another blogger’s post about this very subject, and she came to very different conclusions to you – but I totally think it depends on the type of blog you have in the first place. You specialise in long pieces of writing, whereas she tends to write shorter, snappier posts – so it makes sense that her style would transfer to Instagram, whereas people who love your style are always going to prefer your blog posts. x

    • Amber
      March 26, 2018

      I definitely think it depends a lot on the nature of the content: I’ve unsubscribed from almost all of the “pure” fashion bloggers I follow (I.e the ones who only post outfits and nothing else), because I was basically getting the same content from them on Instagram, which is easier to scroll through if all you’re interested in is seeing the outfit and finding out where to buy it. So I definitely think if I was purely an outfit blogger, say (or in some other niche that relied mostly on photos), I’d probably be doing my best to shift my content over to Instagram – in many ways it’s a better platform for that kind of thing! (Although I would still worry about the “not owning your content” / what if it goes bust issue…)

  • Maite
    March 26, 2018

    I don’t know enough about blogging to say anything accurate about it but I’ll tell you this: people have been predicting the death of books for years now (first with the radio, then with television, then with magazines and comics, then the computer, then the kindle) and yet they’re still incredibly popular and arguably one of the biggest industries in the world. As long as there’s people out there that love to read, I think blogging is safe- and there’s a ton of people out there that love to read. I can assure you that as long as you keep posting, you can always count me as one of your readers

  • Jennifer
    March 26, 2018

    I’ve been thinking about this quite a bit lately. Every morning I sit down for a couple of minutes with a cup of tea and read the latest posts from my favorite bloggers. The thing is, there are fewer and fewer posts to read. So many bloggers I have followed for years are no longer posting regularly or are no longer posting at all. Instagram is nice. I like scrolling through as much as the next person. However, I feel that Instagram is like grabbing a handful of candy when you are hungry. The candy tastes good but, ultimately, you are still left wanting a full meal. That is where blogs come in. I certainly hope I am not left with a diet of only candy.

    Even if Instagram manages to kill off blogs, as long as you continue to post I’ll be here reading.

  • Liz Tea Bee
    March 26, 2018

    Once upon a time I followed the Trashy Diva blog on Google Reader which is how I found your blog. Then I was using Bloglovin. I followed a lot of blogs. I only follow two blogs now, including this one. None of those other people still post and the new people I follow on Insta often don’t blog. I miss it. But I also navigated to this post via Instagram so I’m definitely part of the problem.

  • Alexa
    March 26, 2018

    As a blog reader (I’m not a blogger myself), I’m also concerned that blogging is on a downward trend. I’ll freely admit that I just don’t like Instragram – it’s too fast-paced, and has no depth – and I’d much rather read a well-written blog post (with pretty pictures!) than scroll endlessly through an overwhelming stream of images. For me, it’s like the difference between a satisfying, top-quality meal, and bingeing on candy-coated popcorn.

    So, I’m very glad that neither you nor Catherine (Not Dressed as Lamb) will be abandoning your blogs.

    Regarding comments on blog posts: I read almost every post from my favourite bloggers, but don’t often comment, especially on the bigger, more commercial blogs. Sorry to say, this is mainly because the writers of more successful or well-known blogs often don’t tend to reply, making me feel that I’m either wasting my time, or bothering them, or both!

    • Amber
      March 26, 2018

      It’s a difficult one, for sure – I can obviously only speak for myself, but what I’ve noticed with this is that the vast majority of commenters don’t ever come back to the post to read your response (possibly because they don’t expect there to be one!), so after a while it starts to get pushed further and further down the priority list! Responding to comments is something I would absolutely like to be better at though – it does have to be a two-way thing!

      • Alexa
        March 28, 2018

        Thanks for your reply – see, I did come back to check!

        I can really appreciate that it must be hard work to keep up with comments on a busy blog, but I think it does make readers feel that they matter.

        Anyway, I’m looking forward to your blog continuing for a long while to come!

  • Erin
    March 26, 2018

    Newish subscriber here- thank you for continuing to blog. The biggest trend I see is bloggers with content issues. Look at all of the horrendous cooking blogs that spend 1000 words talking about some irrelevant topic, a ton of fluffy photos, a bad or stolen recipe, and comments from a ton of people who “can’t wait to try it!” It’s a bunch of garbage, and we consumers are supporting these bad bloggers through ads and clicks, Pinterest and Instagram links.

    Even though we aren’t “paying” for content, we as the consumer must use our power to support causes and businesses we admire. I appreciate your willingness to be true to yourself and to your work.

  • lauren
    March 26, 2018

    As someone just really entering the blogging world, you would think I would be a bit more worried about Instagram, but honestly I’m not. I don’t think we are at that point (or ever will be) where people stop reading completely. There’s always going to be avid readers, who enjoy taking the time out to read longer pieces than an Instagram or Twitter post can provide. I do see the value of Instagram, and using it either for personal enjoyment, or as a tool for your blog/business, but I’ll be honest – there’s only SO MUCH information you can get from one tiny Instagram post. Instagram may be changing the game, but it’s not killing off anything in my opinion.

  • Linda Cassidy
    March 26, 2018

    I think possibly Instagram will have an impact on Fashion only bloggers, If you only ever post outfits then Instgram may be the place to go. For life and food and even travel everyone still needs something more tangible than a picture. I know there is a trend for Instagrammers to post long messages but who actually stops and reads them?? Insta is a picture only place for the majority of folks. I still read blogs. I still love blogs and darn it I shall start commenting more to show it

  • Sherry Hostler
    March 26, 2018

    The heading on this piece terrified me to my core as Im just in the process of setting up a blog! Ive wanted to write my whole life, and having a blog will give me a good outlet and also somewhere to send editors if (scrub that….WHEN) I get published. I hope to God that people still keep reading and writing, and although I’m pretty new to your blog Amber, I love the way you write and I inhaled your book in one sitting. Let’s keep blogging strong. 🙂

  • Heide V
    March 26, 2018

    Also in the group that will never quit reading and enjoying a well-written blog….I’ll also make more of an effort to comment 🙂

  • Emerald
    March 26, 2018

    Instagram is no replacement for me! I do enjoy it to see the Instastories and lovely photography. But I’d much sooner settle back with a coffee, my tablet and a really good long read of a blog post. Why wouldn’t people want to do that? (Confession: I also love books!)

    I read Catherine’s post too and funnily enough met a new would-be blogger while in Spain last week. So the first thing I recommended to her was not to rely on Instagram but to develop her content, etc, bearing in mind third-party sites change frequently (I also suggested she get a hold of your e-book).

  • Brenda
    March 26, 2018

    Instagram isn’t a replacement for me either. I am a blog reader, not a writer, but I have whittled the number of blogs I read on a regular basis to 3 or 4… The ones that got the axe were the ones who were constantly doing sponsored posts. Not that I have anything against sponsored posts, I know they can help pay the bills, but when they get to the point that it is ALL they do, I just give up. I do like how you supplement your blog posts with instagram, but I would be really really sad if you gave up blogging completely. I check my email daily, and that is how I get to your blog, while Instagram for me, is a bit more sporadic. I tend to scroll through it when I am waiting to pick my kids up from something, or when I need to pass 5 minutes… but I am more old school, I think. Not a millennial, I am in the age 45 demographic and I like to read. It must be a bit of a quandry for you… especially since it is about job security. You are so talented though, I am sure that whether you blog for a living, you will always be able to survive with your writing skills.

  • Jackie
    March 26, 2018

    Alice pretty much said exactly what I was going to!! I much prefer reading a blog like yours that’s full of personality than a short caption. I’m sure Instagram is great but to be honest I just don’t get it. I have an account but don’t really see the point (what am I missing people??!!). I too am a huge reader though, I’m forever with my head in a book so I prefer more lengthy content. 😀 I’m one of those people guilty of doing way more post reading the post commenting. Must try harder!!!

  • Ghalia
    March 26, 2018

    My 2 cents/pennies as a blog reader and Instagram user: I think Instagram probably has taken away some “market share” from blogs, but I think only to the extent that it has made the barriers to entry in the blogging world (blogosphere?). What I mean by that is I think Instagram has only made it harder for people to have successful blogs if they aren’t good at writing, or creating content that is supposed to have longevity.

    One of my favourite Instagram… people? Accounts? Don’t know what to call it, as it’s definitely an Instagram account, but the person is the brand, is very very very good at producing content for that platform. Think fast-fashion, product advertising, beautiful 10 second videos, etc. She also has a blog, but it really acts as a supplement to her Instagram account, rather than the other way round. This is what Instagram is great for I think.

    On the other hand, however, there will always be a need for a space where longer articles are written. Topics discussed. Stories told. Products reviewed. That sort of thing. Reading platforms and mediums have forever changed form, but they’ve never gone away! And that is why I think blogs aren’t going away any time soon either. I think you’ll just need to be a genuinely good writer to even have a chance at having a decent blog.

    I’ve come across random blogs when looking for something or another on Google, and often I’ve been truly shocked at how poorly written some blog posts are. Not in the sense that the person has no proper skills, but you got the sense that they obviously got into blogging because they thought it just meant writing about Product A, or Outfit B, or Sunday Brunch location C, and they would then be able to get a decent following and have a successful blog. It didn’t feel like there was any actual thought or care put into creating content for an audience. It’s those kind of people, I think, who will find it even more difficult to be heard in the market that is eroded by Instagram.

    People WILL (and DO) still follow blogs, but with their use of Instagram as well, they will go to blogs for the things that Instagram doesn’t offer – good quality written posts. If all your blog has to offer is 3 paragraphs on how amazing a (very obviously sponsored) product is, with one or two average photos, and your writing style doesn’t keep me engaged then, guess what? I’m not going to spend my precious online time reading anything on your blog. Conversely, through Facebook, Instagram and Snapchat (all of which I use(d) at varying degrees at one point or another), I still visit your blogs weekly, if not daily, religiously, since I first discovered Shoeperwoman in 2010!

  • Justine
    March 26, 2018

    Before I had access to the internet, just 3 years ago , a good friend’s family was extremely distressed by someone’s comments on Facebook about them. She said Facebook was totally evil, and with very good cause. Regarding recent goings-on about Facebook it looks like she was 100% correct !!
    I have consequently NEVER been tempted to access Facebook, Instagram, Twitter et al.
    As with some of your other blog followers, I love reading and real books. Yours was the first blog I discovered, and I enjoy reading all your posts, as long as you write, I will continue to read.

  • heather
    March 26, 2018

    I don’t think blogging will ever “die”… I think it’s just going through another metamorphosis as it were. Social media platforms are incredibly transitory and are useful tools but shouldn’t be considered the end-all-be-all. I think this recent trend of shutting down shop and moving to Instagram feels like a pruning of all the noise and will give more breathing room for the remaining bloggers. Or I’ve just been spending too much time outside in my garden, ha.

    • Amber
      March 26, 2018

      “I think this recent trend of shutting down shop and moving to Instagram feels like a pruning of all the noise and will give more breathing room for the remaining bloggers.”

      I think this is a really good point – I’ve been talking a lot lately about how over-saturated the blogosphere is, and my hope is now that the people who are in it mostly because they want the lifestyle, or to be seen as “influencers” will move to Instagram, and the blogging world will once again be the province of those who love to write – but I guess we’ll see!

  • Barbara West
    March 26, 2018

    Amber, I don’t comment often, or (sad to say) with a great deal of substance when I do. But I do truly enjoy reading your blog, and seldom skip a post. You are honest, and funny when it’s appropriate, and heartfelt when it isn’t. I hope you will continue to be able to blog and earn a living from it. I would miss reading your posts very much

    I have an instagram account but have only posted a couple of photos that were related to a class I was taking. I do not write a blog, either. And I only occasionally visit to see what’s being posted on Instagram. Pinterest? Different story. But I don’t see Pinterest as being an alternative to blogging. Maybe I’m naive.


  • gai
    March 26, 2018

    I love pictures, but long form blogging is what allows a reader into the mind and heart of the writer…similar to a book, only obviously more auto-biographical. Glad to hear you’re not abandoning one for the other—I’ll always prefer to read!

  • Kristian
    March 26, 2018

    Such an interesting take on this- and very true, I think. You talk of playing to your strengths and that got me thinking about who’s blog I follow and who I follow on Instagram. As a former blogger, I do still follow quite a few blogs, and, thanks to a baby and feedings in night, I got into following a fair number of Instagrammers too (though, now that he’s a toddler and we are always on the go, I need to cull my feed there. There might be something to be said about how long a person retains their followers and why too…. ).

    Anyway- I came to the conclusion there are some people I prefer following on blogs and some on Instagram. It just depended on their strengths. Some produced content that was better one place than another. Maybe they do great Stories, or post lovely photos but reading their blog is just a quick paragraph and lots of the almost-the-same photos of an outfit. But others write long, thought provoking content on a blog, often about stuff that maybe even doesn’t really work as an image (like book blogs or parenting blogs). A few like you, do well at both, but overall, I think it is as you said. Play to your strengths and you can and (or keep!) an audience.

  • Steph
    March 26, 2018

    Great post Amber, and so interesting to see everyone’s thoughts. My blog is very much a personal pursuit for me (I just don’t know that I have the courage to put in what I’d need to for it to be anything else!) so I of course don’t have the same pressure, but funnily enough we’re going through a similar phase at work. I manage a HR centre in the pub trade, and all anyone in the industry can talk about is how telephones will die, no-one will ever want to talk to a human again and by 2020 we’ll all be jobless if we don’t embrace automation and artificial intelligence, but I have faith that all things come and go in cycles, and while you certainly have to be adaptable and move with the times, you don’t always have to turn your back on traditional means – frequently within a certain time frame people start returning to old favourites and the cycle starts again! 10 years ago ‘drinking’ was dead in my sector and everyone turned their focus to food led trends – now drink sales are on the increase again. It wasn’t all that long ago we were obsessing about making phones the size of a postage stamp, now they seem bigger than ever. I have 100% faith that while social media will always have the power to change blogging, there will always be a place for people with a skill and a talent like yours who have a desire to express themselves, and I can’t see you ever having no readers – I for one won’t be going anywhere (not that that is probably much of a comfort to you, but you know what I mean!)

    • Amber
      March 26, 2018

      Oh no, it’s a HUGE comfort, seriously! I mean, as long as there are people like you here reading, I’ll keep writing!

  • Delaney
    March 26, 2018

    I love your writing style and I have followed you for so long. I don’t see that changing as long as you’re still publishing!

    I get the appeal of Instagram, but I’m sad that the internet has turned so visual. I am not a visual thinker. I don’t want to look at pictures or watch videos…it’s not elitism; I just can’t grok information that way. The internet is leaving people like me behind!

    Hopefully, there are enough content consumers who feel the same way to sustain blogging.

    • Amber
      March 26, 2018

      I’m the same with video – I hate it so much when I click on a link to something that looks interesting and it turns out to be a video! 😬

  • Tasha
    March 26, 2018

    Love this post, it’s so interesting and have been hearing alot about this lately which as someone who only started blogging a few months ago is a bit worrying. I love a pretty grid as much as the next girl but I’m a reader and a writer and love reading blog posts! I’m sure there will be plenty of people who feel the same and will hopefully continue to read and support their favourite bloggers!

  • Sarah Rooftops
    March 26, 2018

    I absolutely agree it’s not an either/or thing. I love Instagram for little snippets of a person’s life but blogs are much better for advice posts, in depth firsthand accounts and… um… pinning from. I’m guilty of blogging a lot less, largely because I’ve already mentioned all of the incidental things which happen to me on Instagram but there are plenty more things to write about which I couldn’t fit in an Instagram caption (if I can only find the time to sit down and type them out…).

  • JHP
    March 26, 2018

    I’m actually kinda bummed by the lack of bloggers out there writing interesting and thoughtful posts and I am so glad you continue to write so frequently. I use to read several every week. They have been disappearing or rarely posting. I’m in my early thirties. The only social media I am on is Facebook. I joined it right after Zuckerberg started Facebook (him and I are the same age) at the time it was only open to a few universities in Boston and became a way you’d communicate with other people in your school bc texting and phone calls were SO expensive. That’s when we had “roaming charges” and “peak hour charges.” So I don’t know much about Instagram, Twitter…or any of the other sites. But I’m glad you still write. I love eating my lunch and then reading through a post in the afternoon as a break. I’ve commented a few times. But I read every single post.

  • Justina
    March 26, 2018

    I definitely fall in the camp of loving both instagram and reading blogs. They fill different “needs” for me and I don’t see that changing any time soon. I am often better at commenting on instagram than I am on blogs, which I think is because I’m more likely to get a reply on insta than on a blog comment. Not that I comment on pictures or posts just to get replied to, but it when someone does reply I’m more likely to engage with their content.

  • Lori Burke
    March 27, 2018

    Sorry but Instagram isn’t for me! I’m “old school” and prefer reading a well thought out effort by an author that is capable of writing more than 300-400 words on a subject. When the subject comes up with friends who only do “the Instagram thing” because of their perceived time concerns, I ask a simple question. When your child,spouse, mate, boyfriend, girlfriend says “I love you” is that the complete story? It’s concise and to the point but is it the whole story? While it does suffice, surely we’d be disappointed (and a bit concerned) if they edited the extent of their affection to the bare minimum of characters 100% of the time. Don’t we all think the words “I love you” contain volumes? And writing should be the same. Keep at it Amber. There is (and should be) a need and appreciation for your insight, talent, and ability to connect to others! Thanks for taking the time to enrich our lives.

  • Trudy
    March 27, 2018

    I am not on Instagram and I will continue to read blogs. I follow several, but all of them are well written and thoughtful, with good images. You can’t get that from Instagram. As one previous comment said, I think this shift will take out those who were only blogging for the money or to become famous. My hope is that the blogosphere will be left with more thoughtful, well written blogs, and all the vapid drivel crowd will migrate to Instagram or wherever the next big thing is.

  • Tori
    March 27, 2018

    I’m so glad you posted this. I’m a newbie in the blogging community and I really love it! Although I do love instagram, both have a purpose and importance for me.

  • Mardi
    March 27, 2018

    I can’t stand Instagram. I like to see things chronologically and to start from where I left off. And I like to read so stories do nothing for me. I don’t get into YouTube much for the same reason. So my main social media is blogs in my feed reader and twitter on Tweetbot.

  • Elizabeth
    March 27, 2018

    Just dropping in to say ‘hear, hear’!’

  • D Johnson
    March 27, 2018

    Last year at this time I had plenty of time, and emotional energy, to read. (And write, and listen to music, and drive-and-dine.) Now, thanks to a puppy that’s more like a job I am flat out exhausted. If she wasn’t sleeping you would not have this lengthy response.

    I LOVE creating content for my Instagram feed. I am so STRESSED, sore (broken finger, etc) and drained that I am incapable of thinking coherently and writing anything of value. I admire the heck out of you for all you manage to do whilst caring for Max. I, like many of your followers, am a reader/writer. It is an essential part of who I am. Sadly, I fear our numbers may be dwindling. Excellent point about owning your blog rather than depending on a social media platform.

  • Hana
    March 27, 2018

    Just stopped in the middle of this post (hello, attention span…) to say I will NEVER stop reading your blog! I just love writing that goes a bit deeper than just an Insta caption. And I even feel more inspired to comment on your & others’ blogs lately, maybe even thanks to Instagram being so popular, because if I want to say more than just “Love this outfit”, a blog is a much better place to do so, right? So there you go, not losing this reader ever, and thanks for all the great work you do!kppppú

  • Hana
    March 27, 2018

    (and sorry for the jumble of letters at the end of my comment courtesy of my pet)

  • bonita
    March 28, 2018

    This is the reason that I keep coming back and blogging myself ~ I have a story to tell that simply won’t fit within the Instagram format! I do like the pretty pictures on Insta, but I love to read and hear and tell stories, so I’ll always blog and be interested in other blogs too. Particularly such a well written one as yours is Amber. Long live blogging! 😀

    bonita of Lavender & Twill

  • Silke
    March 28, 2018

    Amber, your blog is by far my favourite blog. Not because of the photos, the outfits (obviously I like those too), but mainly because of the words. I really enjoy reading your blog, because your writing is so good! I’m totally guilty of not commenting on blog posts, but I read every single one of them! So as long as you’re not going anywhere, neither am I.

  • Mandy
    March 28, 2018

    I can’t remember how I found your blog but funnily enough I don’t actually read you for the fashion (your style is lovely but I’m a jeans and T-shirt kind of girl). I do like your fashion posts but I read because you are funny, engaging and insightful 1 and thinking about it that is why I read the other blogs I read too. So I agree with you, I don’t think blogging is dead. You offer something Instagram doesn’t. Long may it last!

  • Jana
    March 31, 2018

    I’ve written (actually journaled) since I was 12 (now 67). Not sure if I’m a writer or just a recorder of random thoughts, questions and musings. It’s been a great outlet for my feelings, especially the more childish ones, (Then I don’t have to actually express them to someone and have to APOLOGIZE later which I absolutely hate!!!!) But my family, bless them, are encouraging me to begin a blog so I’ve spent several months just poking around trying to determine if I have anything to say. As you say, content is essential. I linked to your blog through Not Dressed as Lamb which had a list of redheaded bloggers. Ah, you guessed it, I’m also a redhead. I think that there are many people in my generation that prefer to read and don’t really know what Instagram is all about. I get an incomplete feeling from the Insta experience. I want things fleshed out, spelled out so I can turn them over and over again like a cow chewing and rechewing. (Probably not the best idea to compare myself to a cow though…) I went ahead and subscribed to your blog even though my child rearing days are well and good behind me. I wonder if we have similar experiences linked to our coloring? I think God made us redheads because He knew we needed a warning label, ha! I’m looking forward to sharing your experiences from here on. Thanks for blogging.

  • Melina
    April 5, 2018

    You know what? I believe every word you say. While I see there’s a huge growth in the Instagram industry, I have to say that I don’t think it’s going to be the death of blogs. I feel like it takes certain energies to do certain things. Twitter gives me a certain energy, Instagram has an energy, and blogging has a completely different one. They all contain words and reading, but reading a blog post puts me in an entirely different mood than reading on twitter or Instagram. While some people are going to migrate to Instagram, I don’t think that means it’s the end of blogging. I just think that it’s going to be a whole new generation of influencers are coming into this world.
    In terms of how Instagram has influenced me and my blog, I think that my blogging has increased since I first started blogging. I think that all of my social media pages are all going up at once. Maybe it’s because I’m still super small compared to others? For now, it really doesn’t effect me. I’m happy to state that. Great post Amber xx

    Melina | melinaelisa.com

  • Shayna Hall
    April 13, 2018

    I’m getting ready to launch a blog following my life and I found this post very interesting. I plan on learning how to use both my blog site and Instagram site to bring in an audience. Hopefully one will offset the other should blogs go down! But great post!

Diary | Home Improvements 2018
Is Instagram killing blogs?