blogging tips and advice

How to tell people about your blog, even though it’s a bit awkward, really

As far as awkward conversations go, being a blogger should be pretty far down the scale, all things considered. I mean, it should, shouldn’t it?

If you think that, though, you’ve obviously never had to spend 40 minutes staring at your increasingly embarrassed face in one of those inexplicably unflattering salon mirrors, while you stumble your way through an explanation of how you, like, take photos of yourself? Wearing clothes? And then you post them on the internet, and that’s somehow your JOB? No, really, it is! I swear it is!

If you’re already a blogger, on the other hand, you probably know exactly what I’m talking about here, don’t you? God knows, you’d think it would’ve gotten easier by now (Everyone’s heard of Zoella, after all, right?), but actually, ‘fessing up to blogging about your life – or whatever it is you choose to write about – can be surprisingly difficult, and can open you up to a whole world of Judgey McJudgersons, that you didn’t even know existed until you bought your first domain name, and sat staring at the WordPress dashboard, thinking, “What the hell do I do NOW?!

Which brings me to this week’s reader-submitted question, which comes from Katie. Hi, Katie! Sorry it’s taken me approximately a million years to answer your question!

Hi Amber,

My name is Katie and I’m 19 and thinking of starting up a blog, however I’m worried about how it may be received especially by the people around me and I was wondering if you had any advice or what you think about this? 

So, this question is actually a little bit tricky to answer without knowing a bit more about why, exactly, you’re worried. Are you planning to blog about something very controversial or personal, say? Or is it just that more general feeling of, “Well, THIS IS awkward!” when someone – inevitably – asks why you’re crouched over a coffee and a cupcake, trying to take a photo of them for your blog? Because the fact is, while those of us who’ve been either reading or writing blogs for years think it’s the most natural thing in the world to dump the contents of your brain into an empty WordPress page every day, there are still plenty of people out there who find that really, really, strange – and, if you’re anything like me, those are the people you’re going to encounter most often. Sorry to break that one to you.

how to tell people about your blog and deal with their reactions

So, how do you tell people about your blog, and deal with their reactions? Here’s my advice…

How to tell people about your blog, without it being super-awkward

Be as upfront as possible, as early as possible

When I started writing this post, I had the idea of telling you all how I told people about my blog when I first started it, but then I realised that I can’t actually remember that far back. I bet you’re glad you asked me about this, huh?

While I don’t recall the specifics, though (I mean, I know I didn’t sit anyone down and be all, “Look, we have to talk: it’s just… I’ve got a BLOG,” or anything like that…), I do know that I told pretty much everyone I knew, and I told them right away: not because I wanted them all to read it (Honestly, it’s WAY easier to share something with the entire internet, than with the people you know in REAL life, sometimes…), but just because I knew that, if they were to find out about it somewhere down the line, things would get awkward, fast. I also didn’t want to spend my entire blogging career worrying about what would happen if someone close to me stumbled across my blog by accident, so I figured it was best to just be upfront, and hope they’d all just forget about it.

As it turned out, some people DID more or less forget about my blog, while others still follow it to this day, and are some of my most loyal readers. I can honestly say that not one person has had a negative reaction to finding out about my blog – or not to my face, anyway – and I suspect that, had I been starting out today, as opposed to ten years ago, people would have been even more accepting of it, as blogging is far more mainstream now than it was back then. My point, though, is that, if I’d been worried about telling people about it, I needn’t have been, as, so far, the world is still on its axis, and everyone is still speaking to me. Which brings me to my next point:

Never, ever write about the people you know “in real life”.

When I say that everyone who knows about my blog is still speaking to me, that doesn’t mean no one has ever been annoyed by something I’ve written about here. I learned very early on that it’s best not to write about the people you know in “real life”, even obliquely, because not everyone wants to appear on the internet, even anonymously, and sometimes what appears to be a totally innocuous comment to you, can end up causing real-life drama you just don’t need.  

Not everyone understands blogging, and even those who do can end up getting the wrong end of the stick, or misinterpreting something you’ve said, so I will only mention friends in passing, and if I’m going to be writing something that involves a family member, say, I’ll always make sure they’re OK with it, first. I never, ever post photos of other people without their permission, and my main rule of thumb is to write absolutely everything with the assumption that everyone I’ve ever met is going to read it: because, when you have a public blog, they very well might.

It can honestly be a bit difficult at times, knowing that everyone is potentially reading (I often say to Terry that it’s a bit like going to work, and having all of your friends and family members constantly hanging over your shoulder, and commenting on every thing you ever do), but it’s definitely the safest way to blog –  so if you ever find yourself writing something, and thinking, “God, I really hope so-and-so doesn’t read this!” then it’s probably time to hit the “delete” key.

Manage people’s expectations

Once people know you have a blog, some of them will feel obliged to follow it (or will just want to follow it), purely to show their support, and regardless of whether or not they’re interested in what you’re writing about. This is amazingly kind of people, obviously, and I really appreciate the gesture, but I also hate to think of people feeling like they HAVE to read a 2,000 word post about shoes, or blog tips, or whatever, just because they know me in real life, so I do my best to make it clear that while I’m grateful for the support, I won’t be in the least bit offended if they choose not to follow my Facebook page, or comment on my blog posts.

Some people will still do it, obviously, and that’s their choice, but I like to try to make it clear that it’s not expected, and that I don’t require them to read it, any more than they expect me to turn up at their workplaces and show an interest in their jobs.

Refer to it as “a website,” rather than as “a blog”, if you think things might get awkward

It’s true, after all: blogs are just websites which happen to arranged in a chronological fashion (And sometimes they don’t even have THAT to differentiate themselves from magazine sites these days), but, for some reason, the word “website” carries more gravitas, and is more easily understood, than the word, “blog,” and, “I run a website,” sounds more acceptable to people than, “I’m a blogger,” does, so I go with that, and don’t elaborate unless specifically asked.

Be as vague as you like

When I am asked about my job by someone I don’t think will be very receptive to the idea of blogging, I tend to say that I write about “fashion”, rather than saying that I write about what I wear personally. The word “fashion” – while not strictly correct, in my case – makes people think of magazine-style writing, which is easy to understand, and to see as a “job,” while the latter option just makes me sound like a straight-up lunatic. Which I’m just going to go ahead and say is ALSO not strictly correct, despite what you might think. Ahem.

I also just stick to that single subject, rather than delving into the whole, “Well, I mostly write about what I’m wearing, but it’s also, like, a personal journal, so I take photos of my clothes, but I also write about the stupid things people say about pale skin, and that one time I touched an electric fence.” Again, saying I write about fashion makes me sound like I have a vaguely normal (albeit totally silly and vapid) job, while the latter option just makes me sound… well, you get the picture.

And, I mean, don’t get me wrong: if I’m speaking to someone who seems genuinely interested, and not remotely judgey, then I’m more than happy to get into the nuts and bolts of what I do (Seriously, I can talk about blogging aaalll day long. Just ask Terry. Or my parents. Or that hair stylist who made the mistake of showing a genuine interest…), so it’s not that I’m ashamed of it, or want to mislead people – not in the slightest. It’s honestly just that I don’t often have the energy to explain what a “blog” is over and over again, to someone who’s not really interested, or to defend myself to someone who’s determined to turn their nose up at me, so I keep things vague, and save my energy!

Anyone got any other suggestions for Katie?


Liked this post?? Take a second to support Amber on Patreon!
  • Nicola


    I was pretty horrified when people found out about my blog, especially because it wasn’t even slightly deliberate. Instagram decided to out me, by randomly yet consistently popping up my blog instagram to people that I knew. To this day I’m still not entirely sure how – I have a blog instagram and a personal instagram. My personal one is linked to my real facebook and my personal email, my blog instagram is linked to a fake facebook purely to stop this from happening and a blog email. And yet still, somehow it did this. I even went to the effort of going through and blocking every single person I knew personally and yet somehow it still would pop people up every now and then….!

    It hasn’t actually been too bad, though. More friends read my blog than I thought did, and not the sort of people you’d expect. I only found this out recently when one mentioned in passing that he quite enjoyed reading it. A few other friends have been interested and have set up their own blogs and have asked for my help with theirs. So far there has been no negative reactions, but I do still find it all a little embarassing!

    Nicola //

    April 30, 2017
  • I definitely agree to be careful what you write because you never know who’s going to read it. I only told my husband about my blog, mainly because I don’t think anyone else I know will be remotely interested in it! My Mum now knows I blog too but she’s not interested either – she’s never even heard of Zoella! x


    April 30, 2017
  • Brenda


    Have I been living under a rock? What/who is Zoella? It’s interesting… other than the odd comment about your parents, it is true, you don’t mention other people very often. Yet you give enough away in your blog that the general reader (me!) comes to feel that he/she really knows you on a personal level. I don’t subscribe to that many blogs — I get yours through email. I used to subscribe to a bunch through Bloglovin’ but found it to be a pain. So I scaled back to just a couple and yours made the cut. Anyway, I don’t really know why I am saying all this… other than over the years, I have learned that you really can’t please everyone all of the time, so as long as you are happy and enjoy what you are doing, that is what really matters.

    April 30, 2017
  • Rachael Dickinson


    Great post, I kept mine quiet for a long time but now I just embrace it and share it with my friends!

    Rachael xox

    April 30, 2017
  • I actually think it’s harder to tell people that you started a blog nowadays. I can imagine my friends and acquaintances going all, “oh, you think you’re a hotshot famous Instagrammer/Influencer now? Please. You’re not pretty or talented enough and your follower number is laughable”. If they don’t say it they’d probably gossip about it this way or think it.

    Charmaine Ng
    Architecture & Lifestyle Blog

    April 30, 2017
  • Soooo I really needed to read this as I’ve still not really told people about my blog, just a couple of friends and my boyfriend. The other day though, Instagram very kindly suggested my blog insta as an account to follow to several of my work colleagues, so that was good. Think I’m going to have to start being a bit more upfront about it but it does just feel uncomfortable to talk about. Still, I imagine that feeling is only going to heighten over time (my little blog is only 3 weeks old) so maybe better to broach the subject soon…
    Sophie xxx | Sophar So Good

    May 1, 2017
  • Point 2 – Yes. When I lived in Japan I wrote a blog and it stayed up for a couple of years afterwards. One day I bumped into my long-since ex who’d seen it, and weeks later a new friend told me he’d read it too. They were both upfront and said they’d been googling my artwork and found my Japan blog too. Which was fine as neither had had bad intentions and were interested in what I had to say. Lesson here is that anyone you know can look you up, so don’t make what you write about them (unless you’ve asked first).

    May 2, 2017
  • Point 2 – Yes. When I lived in Japan I wrote a blog and it stayed up for a couple of years afterwards. One day I bumped into my long-since ex who’d seen it, and weeks later a new friend told me he’d read it too. They were both upfront and said they’d been googling my artwork and found my Japan blog too. Which was fine as neither had had bad intentions and were interested in what I had to say. Lesson here is that anyone you know can look you up, so don’t make what you write about them (unless you’ve asked first).

    Another thing to remember is not everyone will like what you write about or your pictures. But it’s your part of cyberspace and no one is obliged to visit your page, so carry on writing about what you want to and let readers vote with their feet.

    May 2, 2017
    • Sorry Amber – double post before I’d even finished! Feel free to delete.

      May 2, 2017
  • Some really good advice here! I’d add in to be very careful if you’re still working full time. I’ve heard horror stories of some companies being really funny about it, especially if they feel you’re promoting a competitor (one blogger I know was told her blogging about fashion was against her contractual obligations, because she worked for a fashion brand). Everywhere I’ve worked views it as a good thing, which is nice, and I’ve found it’s a great thing in job interviews (yes, my blog is on my CV). I am very careful about what I say about work though. I don’t mention the company by name anywhere on my blog, and I’m careful to monitor any ‘bad day at work’ moaning. We all have those days, but best to keep it off your public blog, just in case.

    I also suggest being prepared for abrupt questions. Most people in my life think blogging is quite cool, but I do get asked pretty blunt questions about follower numbers and earnings. You can of course be vague in your answers, but it’s worth expecting the question.

    May 2, 2017
  • I didn’t start out telling many real life people about my blog, then I shared a post or two through my personal Facebook. I got several regular readers that way, and a few of the unexpected ones have kept following ever since. My parents are my most loyal readers. Every once in awhile I will run into someone or correspond with someone I hadn’t seen in years and they will mention how they read my blog and know what I’ve been up to lately. I always am surprised by that. I also don’t write about people I know. It’s purely personal and I try to keep my relations with family and friends very vague. I once had a friend ask, What’s the point? after coming across my blog. Awkward, lol. That made me a little more hesitant to advertise to friends. I do tend to share my vacation blog posts with friends and family more than anything else, and I tend to get a few new regular readers when I do that. Some of which are surprised to know that I blog. ?

    May 3, 2017
  • Useful post.Thank you for the informative and descriptive information.
    Love to read your more blogs it helps me working more efficiently.

    Thank you

    June 26, 2017
  • I started my health and healing blog a few months ago and I’ve written several articles (it’s if you’re interested!) but I’m still too embarrassed to tell anyone about it. It feels like I’m baring my soul! I am generally a private person so I guess it’s a bit weird for me to blog about personal viewpoints and topics. I really enjoyed reading your post as I know I am not alone in feeling this way, that it is somehow seen as time-wasting and self-obsessive to write a blog. For me, I wanted to start one because I have spent so many years learning about health. When I chat with my friends they seem to be interested in asking me about what I know, so I figured that maybe other people will be interested too! I’m wondering whether I should just link one of my posts to Facebook and see what happens. I’m partly not sure about telling people because I’ve hardly written anything and it feels a bit too disjointed, like a random selection of articles at the moment. The final reason why I haven’t told anyone about it is that I do reiki and I’m worried that the more scientifically minded friends and family will think that it’s all rubbish! I also have religious family members who are suspicious of reiki. I am aware that I need to tell people or else I won’t get any readers but it’s a big leap! Your first point about being upfront as early as possible is giving me the urge to tell everyone now, but a part of me is still scared. Gulp!

    October 27, 2019
  • NonstopNature


    Thank you for the advice and the giggles! I have just recently started a blog, and I’ve been wondering when and who all I should tell about it. Thanks again for posting about this!!

    February 10, 2021