Q&A : How to Promote Your Blog (And how NOT to…)
Knowing how to promote your blog is almost as important as knowing what to write: because what’s the point in writing a blog, after all, if no one ever reads it? Here are some questions and answers on the subject of blog promotion…
HOW DO YOU PROMOTE YOUR BLOG?
Right now, I do three main things – although I’m very, very aware that I could be doing a whole lot more!
01. Posting to social media – and posting more than once. I use the Hiplay app to make sure my ‘evergreen’ content is re-posted to Twitter and Facebook on a regular basis: I know some people frown on the idea of people posting their own links more than once (Or AT ALL, really…), but I find it absolutely essential when it comes to promotion. When you think about it, a tweet has a “life” of just a few minutes – meaning that only a tiny percentage of your followers will actually see the link to that new post you just published – while the Facebook algorithm is set up to make sure that most of your followers there aren’t going to see what you post. So I post each link more than once, to maximise the chances of people actually seeing it – and use Hiplay to make that process a whole lot easier.
02. PINTEREST. Pinterest is a huge source of traffic for me, so I make sure every post contains a Pin-able image, and I make sure to pin it to my own boards, and any group boards I’m a member of.
03. Search Engine Optimisation. I think a lot of bloggers think they don’t really need to bother with search engine optimisation, but it’s been SO important for my blog. Some of the most popular posts on the site are several years, but still getting regular traffic from Google: it’s the best form of promotion I’ve found, and, best of all, it’s absolutely free.
IN YOUR EXPERIENCE, WHAT HAS BEEN THE MOST EFFECTIVE FORM OF SELF-PROMOTION?
As above: Search Engine Optimisation. SEO is a huge – and sometimes complex – subject, so it’s not one I have time to get into here: this post on three easy ways to improve the SEO of your next blog post might help, though!
DO YOU THINK THERE’S A WRONG WAY TO PROMOTE YOUR BLOG?
Absolutely: most new bloggers seem to get the idea that the best way to gain readers is to post comments on other people’s blogs, and while that may well be true, the comments have to be genuine ones – comments that simply say, “Hi, check out my blog!” are spam, plain and simple, and no one likes a spammer. I also really hate all of the “follow trains” or “follow-for-follow” groups you find on Instagram and Facebook: I’d much rather have a handful of followers who actually read my blog and comment on it than a million followers who’re there purely in the hope of boosting their own follower numbers. I think a lot of people seem to view it almost as a popularity contest: they’re not really interested in readers, they just want to be able to say, “ooh, look, I have x amount of followers!” and I think that’s missing the whole point of blogging.