My Blogging Secrets

I make a full-time income by writing this blog – and I wrote a book explaining how I do it…


When I was a little girl, I wanted to be a Jedi Knight when I grew up.

It, er, didn’t really work out. QUELLE SURPRISE.

I decided I’d be a show-jumping star instead. Or a detective. Or a show-jumping detective, who was also a pop star, and who’d write award-winning novels on the side – you know, in between all of the pop concerts and book tours, and competing for Britain in the Olympic Show Jumping Team?

Er, none of those career paths really worked out either, surprisingly,

Instead, I went into journalism, and then PR. I’d probably have continued down that path indefinitely, too (I’m lazy that way), but then what happened? My husband went and got kidney failure, that’s what.

It was a bit of a bummer, to be perfectly honest.

There was, however, one positive side effect of those two years of dialysis, while waiting for a transplant: it proved to be just the kick up the backside I needed to prompt me to quit my job, and start this blog.

That was over 10 years ago.

Now, this blog – the one that’s filled with outfit shots, beauty product reviews, pregnancy musings and, well, quite a few random acts of stupidity – is my full-time job, and the reason I’m able to pay my mortgage every month and buy way too many pairs of shoes. It took a long time, and a lot of hard work, but, I somehow managed to turn my blog into a career: and, OK, it might not be quite as good as “show jumping detective”, true, but it’s a job I love, and now I’m sharing the secrets of how I managed to go turn my fledgling blog into one of the top fashion and lifestyle blogs in the UK today, in a book. Here it is:

My Blogging Secrets is available from Amazon as both an eBook and paperback. Here’s what’s in it:

1. The Only Blogging Secret You’ll Ever Need

2. The Main Reason My Blog Became Successful

–         How I quit my job to start a blog.

3. How I Created a Blog That Became A Business

–        Things I didn’t do before starting a blog, but which you probably should.
–        The secret to making money from blogging.
–        How I came up with a blog topic I’m still writing about 10 years later.
–        The secrets of successful blog design.

4. How I Manage to Create Fresh Content Almost Every Day.

–        How to make people care about your cat.
–        Where I get ideas for blog posts.
–        The two types of content all successful bloggers write.
–        How to write posts that do well in search engines.
–        How to write posts that get lots of comments.
–        Why I write long posts, even although people tell me not to.
–        How I plan my content.

5. How I Create Images for My Blog

–        The importance of images.
–        My blog photography secrets.

6. How I Get People to Read My Blog

–        How I use social media to promote my blog
–        How I got half a million followers on Pinterest
–        How I used Pinterest to rapidly grow my readership.

7. How I Make Money from My Blog.

8. How I Grew My Blog to Over 180,000 Pageviews Per Month.

And here’s what people have to say about it:

It’s a thoroughly entertaining read as well as brilliantly helpful… I’ve recommended it quite a few times via email when readers have asked me how to go about pro blogging… It saves me having to write a 10,000 word reply!  –  Catherine, Not Dressed as Lamb


Amber from Forever Amber has been blogging for over a decade, so if anyone knew what they were doing when it comes to blogging, I knew it would be her! The eBook is split into 8 different chapters, each one being easy to read, and yet very informative. Amber’s warm personality comes through in each chapter, and it feels just like getting advice from a friend (a friend who knows what they are saying!). ‘My Blogging Secrets’ is a great book whether you’re just starting out in the blogging world, or even if you’ve been blogging for a few years but are looking to up your game. It gives advice on what it really takes to become a successful blogger, how to create content that your readers want to read, how to think of your blog as a business, how to work with brands, and general tips on how you can grow your blog. – Rachel Ann, Beauty and the Bird


I bought it, and it’s my favorite book on blogging so far. What mainly attracted me to your book, which I spotted on Amazon, was that it was obviously GIRLY . ( I have already made a vow to stop trying to read blogging books written by men because they just never seem to be speaking my language. The male idea of a blog is nothing like what I even consider a blog.) I liked your pale pink cover and the script on it, so I read the preview about you hating your job so much you were crying in the shower and I was sold. For those who are considering buying it, the book is not full of step by step how-to information. It’s more like you met a friend who has a blog and she tells you all about how she did it and what it’s like. It has given me a lot to think about. Right now I have a free unmonetized blog because I just wanted to have a place to express myself, but this book has given me some tips I will definitely remember when I take the plunge back into a self-hosted monetized one. Thanks, Amber!   –  KIM


I have just finished reading your book which arrived yesterday. Couldn’t put it down and I have post it notes sticking out all over the place. Today is the first time I have seen your blog and great it is too. Just wanted to say thank you for a fabulous book and all the advice it contained. I’ve not long started my blog but so glad I did and know I will be dipping in and out of your book for a long time to come.  -Tracey, Tracey Ward


One of my favourite bloggers, Amber from Forever Amber, wrote this and I just had to read it as soon as it became available. I love reading Amber’s blog because every post tells a story – her words are really personable and I find I relate to a lot of the things she says. I don’t necessarily want to become a Pro-Blogger, mostly because I love my job and I’m not willing to give it up for blogging, but I did want to know some insider blogging secrets, and I just wanted to support Amber and read what she’d written too! And I wasn’t disappointed. Not only did the book give me a vast amount of insights into her world of blogging, along with plenty of tips along the way, but it was written in the same personable style as her blog. Even if you don’t want to become a pro blogger but are interested in the world of blogging and knowing more about it, I’d recommend giving this a read. And of course, if want to become a pro blogger, definitely give it a read – it will get you on your way!   -Sian, Rebel Angel


I was toying with the idea of starting a blog for a very long time, but somehow didn’t quite know where to start. I came across Ambers blog during a very wet and rainy holiday beginning of this year and read my way through several years (and quite a storm outside). As i enjoyed her writing so much i decided to give the book a go as well, hoping it wouldn’t be too technical. And I have to say I wasn’t disappointed. It does cover a lot of ground and gives you a good idea of what is involved In setting out a successful blog and what things to consider.
Pleased to say I am still checking her blog several times a week now and have just (finally) started publishing my first blog posts.
Big thumbs up  –  Saz, via Amazon


I’ve been a long-time fan of Amber’s writing through her blog. When she announced that she’d written a book, I immediately went to buy it. I love her humourous writing style and even though I’m not a blogger (yet) I really enjoyed this book because a) it is funny and b) she’s got really good commonsense advice. But let’s be honest, I’d read a nutritional label if Amber wrote it, because she’s a really entertaining writer. Not even kidding.  –  Emma Davis, via Amazon


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  • Emma


    I’d read anything you wrote anyway (because you can make just about any topic entertaining), but as someone who is looking to change careers from a more conventional job to a self-employed artist (although it’s not exactly blogging all by itself, blogging will be part of it) – your book is packed full of useful information. Useful and entertaining! Thanks Amber 🙂

    February 2, 2018
  • I bought the e-book version when I first found your blog and love it! Your writing is just the way I like it, the book is easy to read and your humor and honestly make it even better! =D

    xo, Rosie //Curvy Life stories

    February 2, 2018
  • Liz


    That last review is spot on “I’d read a nutrition label if Amber wrote it…”???

    February 2, 2018
    • Emma


      hehe that was my comment 😛 It’s so true though!

      February 2, 2018
  • Justine


    Oh Amber, who are the idiots who tell you not to write long posts ???
    For me the longer the better, thankyou for so much entertainment.

    February 2, 2018
  • Alice


    I have no desire to write a blog but I love yours!

    February 2, 2018
  • Hey Amber, thanks so much for sharing your knowledge in your book! I’ve been self-employed now for 7 years though I’m just a few months into my blogging journey – blogging about that exact process! It’s a real learning curve but I’m seeing the results already, and it’s great to learn from someone so knowledgable 🙂

    February 4, 2018
  • got to get that book!

    February 5, 2018
  • your book is just awesome, thanks for your efforts.

    March 1, 2018