How To Beat the Blogging Blues
When you blog full-time, consistency is incredibly important.
I don’t mean to imply that bloggers have to stick rigidly to self-imposed posting schedules, or that you can’t ever take a break, but if you want to make a living from your blog, a regular supply of fresh content is pretty essential. Some days (or weeks, or months…) however, creating that content doesn’t come easy. I think every blogger goes through the occasional phase where they feel a bit uninspired, or lacking in motivation, and if that continues for long enough, it can make you feel like giving up on your blog altogether.
Here are some ways to break out of a blogging slump and get your groove back…
01. Take a break
It might seem counter-intuitive to stop blogging in order to re-discover your passion for it, and if your blog is also your job, the prospect of just not doing it might seem absolutely crazy. While I’m not suggesting you just give up altogether for a few weeks (or not if you blog for a living, anyway), I do think it’s essential to take a step back every now and then, even if only for a couple of days. As a job, blogging can be pretty all-consuming: the nature of the internet, and of social media in particular, can make it very hard to switch off, and if you have a posting schedule for your blog, it’s very easy to convince yourself that you MUST stick to it, no matter what.
I talked a bit about this in my post on blogging through the holidays, but I think a lot of bloggers get really caught up in the idea that they MUST post every day (or every second day, or whatever), when the reality is that the vast majority of your readers probably won’t even notice if you skip a day or two – and those who do aren’t going to be rushing to unsubscribe over it. Sure, your traffic might dip slightly if you don’t post something new, but it won’t be the end of the world, and taking a break is likely to benefit you more in the long run, than forcing yourself to produce content when you’re just not up to it.
So, first things first: if you feel like you need a break, take one. Nothing bad will happen, I promise.
(If you have a large readership who are used to seeing regular content, it might be a good idea to put up a quick post saying that you’ll be taking a break, rather than simply disappearing overnight: most readers will totally understand, and will still be there when you come back.)
02. Change your blog theme
So, you’ve had your break and you’re still feeling uninspired: now what?
It might sound silly, but if I’m really in a rut with one of my blogs, I sometimes find that changing things around a little, whether it be by updating my logo, freshening up the design, or even changing the template completely, can be enough to re-engage my interest, and kick-start my motivation. You don’t want to do this too often, obviously, or it’ll start to really annoy your readers, but sometimes even a small change can make your blog feel new again, and inspire you to want to make a fresh start with it.
03. Write something completely different
Another idea a lot of bloggers become stuck on is the thought that they have to stick to the same topic all the time, so if you have a beauty blog, you can only post about beauty, and so on and so forth. While it’s true that readers do get used to seeing certain types of posts from the blogs they follow, I think it’s also true to say that no one is going to seriously object if you occasionally mix things up a little, and try something different. If your blog is feeling stale, try writing something completely different from your usual content, whether it be a personal anecdote, a response to something you’ve read, or whatever you fancy. They say a change is as good as a rest, after all…
04. Go back to basics
Sometimes the more a blog grows, the more it changes. That’s not always a bad thing, but if your blog has changed beyond recognition, and has started to feel like a chore, it could be time to go back to basics: think about the reasons you started blogging in the first place, the types of posts you used to enjoy writing most, and what you can do to get back to that place. That could mean reviving an old blog series, reducing the amount of sponsored content or giveaways you’re doing, or reducing the amount of posts you write to give you more time to concentrate on each one. Think about the aspect of blogging you find most rewarding, and work out how you can spend more time on that, and less time on the other stuff.
05. Read other blogs… or don’t read other blogs
I know – two pieces of contradictory advice, but this one can go either way. I know that when I’m feeling uninspired, a quick scroll through my Bloglovin’ feed can really help motivate me: I love seeing what other bloggers are doing, and I find it really inspirational, too. When I see another blogger doing really well, it really motivates me to try to make my own blog better, and to push myself to work on the things I’d like to improve… most of the time, anyway.
At other times, it can actually have the opposite effect: it doesn’t happen often, but comparison is the the thief of joy, and if I’m feeling particularly down about something, it can be more helpful to just completely forget about what everyone else is doing, and focus on my own blog: that way I don’t get caught up in feeling like I HAVE to do certain things – to follow blog trends or write in a certain way, and just get on with doing the best I can, whatever that may mean. As I said, you’ll know yourself whether reading other blogs is a help or a hindrance to you, so you can take whichever bit of this advice works for you!
Anyone been through a blogging slump? How did you break out of it?