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5 Things to Do Instead of Writing a Blog Post

Posted on 5 min read

Last week, I shared some tips on what to do to get over writer’s block.

This week? This week I thought I’d talk about what to do when you just want to say, “Screw that!” and go do something else, instead. Because that happens too, let’s face it. And the fact is – revolutionary thought coming up – you don’t actually have to blog every day, do you? I think a lot of bloggers – myself included – get into this bizarre mindset where we’re all, “OMG, if I don’t have a post up at 9:30am on the dot, the world will end!”, but no, sweetie. No, it won’t. Most people won’t even notice, in fact. And it’s not like there’s nothing else you could be doing instead of staring at that blank page and wondering what on earth to fill it with, is it? No. It is not.

Here are some things you could be doing instead of writing that blog post you feel like you HAVE to put out. Blog-related things, I mean. If you were hoping I was going to suggest things like, “drink wine” or “snuggle kittens”, you’re probably going to be disappointed. (Do those things, too, though, obviously. I mean, ANY time is a good time to snuggle kittens, obviously…)

5 ways to grow your blog without writing a blog post
Update an old post

I’ve talked about this before, but guess what, I’m going to talk about it again, because I just can’t help but feel sorry for all those old posts that get lost and forgotten in blog archives all over the world. Pray for those posts, people. Or, you know, just go back in and show them love by updating the information and images, fixing any old links that no longer work, and catching that rogue typo that you seriously can’t believe you’re only just seeing now, two years after that post was published. I mean, FFS.

Seriously, though: some of my older posts are still the most-viewed ones on the site, and how embarrassing would it be if your most-viewed post was full of out-of-date information, and the kind of grainy, horrible images that you thought were THE BOMB at the time, but which now just look… well, grainy and horrible, really. When you have older posts that still attract traffic, that’s a really good sign, because it means they’ll continue to keep bringing new visitors to your blog, even on days when you don’t have a new post to publish. Well, they will if you look after them, and keep them up to date, obviously…

Create a landing page

Landing pages are pages on your blog which basically act as a kind of “information hub” for particular topics you write about often. So, say you tend to write a lot of blog posts about, I dunno, your favourite characters from Cluedo, say. (Mine was Miss Scarlet, by the way. You could totally tell Miss Scarlet had lived a little, couldn’t you?) You might want to create a “Characters from Cluedo” landing page, so that new visitors to your blog can easily find their way to all of that Cluedo gold you’ve written. These kind of pages tend do well in search engines, and keep people on your blog for longer: here’s a really example of one of mine, which, WHOA, really needs to be updated (Oh, hi Amber, why you no take your own advice?), but which is nevertheless normally one of the most-viewed pages on the site. I’m going to fix it up real good, and I’m going to do it either as soon as I finish writing this post, next week, or never. We’ll see.

Create or update your media kit

A media kit is a document (normally in .pdf form) which contains information about your blog, its stats, and what kind of collaborations/advertising opportunities you offer. It’s a really useful thing to have, especially if you get a lot of repetitive enquiries, because it allows you to provide brands will all (or most of) the information they should need in order to decide whether or not they want to work with you. (Or that’s the idea, anyway. I frequently send mine to people, only to have them instantly come back to me with a list of questions, all of which are answered in the media kit, but oh well: at least I tried!) Your media kit doesn’t have to be fancy, but you’ll find lots of examples and templates online, which you can use as a starting point – have fun!

Create your own ‘stock’ photos

Blog photography is one of the biggest drains on my time these days. There are so many times when I want to write a post, but don’t have any images to go with it, so the idea ends up sitting in the drafts folder for weeks – and sometimes forever. You can, of course, use stock photography in these situations (I wrote a list of some of my favourite image resources here), but I much prefer to take my own, so if I have some spare time, and the light is decent, I’ll sometimes spend an hour or two taking some “stock” photos, which I’ll then just hold onto for those times when I have a content idea, but no imagery to go with it.

Obviously it can be tricky to take photos when you don’t know what you’re going to be using them for, but your blog’s niche should help guide you, here: in my case, desktop flatlays, coffee cups and computers are all pretty safe bets (hence the photos in this post!): they can be used to illustrate a variety of different topics, and if you take a look around your home/neighbourhood, you should find plenty of things you can photograph, and then keep in stock for a rainy day. (Literally: rainy days are the WORST for blog photos, seriously…)

Fix your broken links

Broken links are, as the name suggests, links that no longer work: normally because the product you were linking to has sold out, the website no longer exists, or maybe you made a mistake when you were typing the URL. These are not only annoying to your readers, they can also harm your blog’s ranking in Google et al, because websites which have a large amount of broken links aren’t valued as highly by Google, which assumes they’re out of date. You can use Google Webmaster Tools to find out which links on your blog are broken, or there are also lots of websites and plugins which will do the same thing: my best advice here is to pour yourself a very strong coffee before you start this, because if you’ve never done it before, you’re probably going to find hundreds, if not thousands of links… which you then need to go through and update.

This is a pretty monotonous task, really, but, I dunno, sometimes I find those kind of jobs quite… soothing, almost? I wouldn’t want to do them ALL the time, obviously, but every now and then they’ll keep just enough of your brain occupied that the other part is free to do whatever it wants: which will hopefully include coming up with some content ideas. And if not, well, at least you got your broken links fixed, huh?

[P.S. If you have questions about blogging – or anything else you’d like me to write about – you can leave them here!]

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12 Comments
  • Lena Talks Beauty
    April 24, 2016

    All of my most popular posts are older ones, and I desperately need to update the images of them – some of them are so embarrassing and old!

  • Aisling
    April 24, 2016

    I love all of these ideas, and as someone who needs to kickstart a little blog spring cleaning activity IMMEDIATELY I will definitely be taking a lot of these on board! I especially like the idea of landing pages; not sure why I haven’t thought of that before!

  • Paula
    April 24, 2016

    Love the landing page idea! I really need to do this!

  • Heather
    April 24, 2016

    I know I say this all the time, but dang if your blog advice isn’t always interesting, useful, different, and thorough! I just have a hobby blog, but I’m always interested in the (just) blogging aspect of it, and your posts really help give me direction. A lot of advice out there is super cookie cutter, and yours doesn’t make me scroll down thinking, yeah, read this before kind of feel.

    • Heather
      April 24, 2016

      (oh, also I had to look up “Cluedo”, like, is that a different version of the game Clue, but apparently it’s the same thing, ha. and my favorite was always Mrs. Peacock but I think that was influenced by the movie cause she was just weird and I loved her outfit)

  • Rossi | Rossi Writes
    April 24, 2016

    Great post! Thank you for the suggestions. I just transferred my blog from Blogger to WordPress, so I have to update hundreds of broken links. By the way, do the apps for this task just bring a list of the broken links through which you can work, or do you need to go through the individual blog posts and adjust the links in situ?
    Best wishes,
    Rossi

    • Amber
      April 25, 2016

      It would probably depend on the plugin you used: they all work differently, but I think the one I used last time I did it let you fix the links from within the plugin!

  • Alissa
    April 24, 2016

    I love reading all of your blogging posts! As someone (relatively) new to the blogging community, I need all the help I can get, and your posts are always informative and fun to read. Do you have any advice on when and/or how to create a media kit? I hadn’t considered creating one for my blog yet as it’s still pretty small, but I’ve been thinking about it more and more…

    • Amber
      April 25, 2016

      I would say a good time to think about creating one is when you start getting people approaching you about collaborations/ advertising etc -it’s useful to have something to just send back to them, rather than answering the same questions over and over!

  • Mana
    April 25, 2016

    I need to take all of this advice. But I never want to do any of it. Fixing pictures and links seems tedious to me, but I will have to do it soon. Even if I do t want too. Taking stock photos is a great idea though. I will probably do that soon.

  • Alexis Towle
    March 4, 2017

    I just recently started updating old content, and wow! what a difference it makes!

    I have read your other blogger expertise pieces and as its been a great read.

    Alexis|| https://lidsandtricks.com/

  • ronaldwhite
    May 31, 2017

    Thanks to share with us.Thank you for the suggestions. I just transferred my blog from Blogger to WordPress, so I have to update hundreds of broken links. By the way, do the apps for this task just bring a list of the broken links through which you can work, or do you need to go through the individual blog posts and adjust the links in situ? I am sharing this post very nice information to share in this post….

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